What we collect
Leads Conversion collects only what it needs to run the site and answer readers:
- Analytics. We use Google Analytics to understand aggregate readership, such as which guides are read and which pages fail to help. We do not use it to identify individual readers.
- Server logs. Standard technical logs (such as IP address, browser and time of request) are kept for security and to keep the site working.
- Messages you send us. If you email the fit desk, we receive your email address and whatever you include, such as your height, usual size or measurements.
Measurements you send us
Measurements and sizing details are used only to answer your question and, in anonymised form, to improve our guides. We never sell or share them, and we delete a message on request.
Affiliate links
Some outbound links go to retailers through affiliate networks. When you click them, the retailer or network may set cookies and receive referral information. Their privacy policies govern that data.
Your choices and requests
You can block or delete cookies in your browser at any time. To ask what we hold about you, or to have a message deleted, email us through the contact page.