Why we exist
Most clothing reviews tell you whether something looks good. Few tell you which size to order. Size labels drift between brands, countries and even cuts from the same label, and a wrong guess usually means a return.
Leads Conversion starts where the buying decision actually starts: with the size chart. We convert it into US, UK and EU sizes, compare it with the garment's published measurements, and cross-check independent coverage before we say anything. We do not claim hands-on try-on testing.
What we cover
- Womenswear and menswear: dresses, denim, shirts, trousers, knitwear and outerwear.
- Kidswear: sized by height rather than age, with notes on growth room.
- Shoes: length, width and end-of-day fit, with US, UK and EU conversions.
- Lingerie: band and cup sizing, including sister sizes.
- Sportswear and outdoor: stretch, recovery after washing, and room for layering.
We cover petite, regular, tall, plus and big & tall ranges, and we say so when a brand only scales a regular pattern up instead of drafting for a range.
Who we are
Our coverage is organised into two editorial desks, presented as the personae Maren Holloway (fit and sizing, womenswear, lingerie and kidswear) and Idris Calloway (menswear, sportswear and footwear). They are fictional editorial personae with AI-generated portraits, not real individuals. Every message sent through the contact page reaches the Leads Conversion site operator.
How we are funded
Some links on this site are affiliate links. If you buy through them, the retailer may pay us a commission at no extra cost to you. That money funds the testing; it never decides a verdict. Read the affiliate disclosure and our editorial policy for the details.